Sales Glossary

What is a Serviceable Obtainable Market (SOM)?

The SOM is the list of potential customers who have a need or want for your product or service and the ability to pay for it. Building an accurate list of your SOM is crucial in determining the success of your business.

List Building
What are the benefits of knowing your Serviceable Obtainable Market (SOM)?

1. A Better understanding of your target market: When you know your SOM, you have a better understanding of who your target market is and what they are looking for. This allows you to create content and marketing strategies that are more likely to resonate with them.

2. Improved focus: Knowing your SOM allows you to laser-focus your content and marketing efforts. This improved focus can lead to better results and a higher ROI for your business.

3. More effective marketing: When you know your SOM, you can create more targeted and effective marketing campaigns. This leads to increased brand awareness and more customers through your doors.

4. Greater customer loyalty: Customers who feel like they are being marketed to in a way that is relevant to them are more likely to be loyal to your brand. This loyalty can lead to repeat business and referrals, both of which are great for your bottom line.

5. Increased profits: When you know your SOM, you can make sure that your marketing and sales efforts are as effective as possible. This can lead to increased profits for your business.

What are the different types of Serviceable Obtainable Markets (SOM)?

There are four different types of Serviceable Obtainable Market(SOM).

1. Total Addressable Market (TAM): This is the total market for a product or service, including both potential and current customers.

2. Served Available Market (SAM): This is the portion of the total market that is actually being served by a company, either through its own products or through resellers or distributors.

3. Serviceable Obtainable Market (SOM): This is the portion of the served available market that is within a company's reach, taking into account factors such as geographic location, distribution channels, and marketing efforts.

4. Target Market (TM): This is the specific segment of the serviceable obtainable market that a company targets with its marketing efforts. The target market may be defined by demographic characteristics, such as age, gender, income level, or geographic location. Alternatively, it may be defined by product or service needs, or by psychographic or lifestyle characteristics.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More List Building Terms

List Building Blog Posts

15 Email List Building Strategies to Build Your Email Lists

What’s the first step to converting leads through an email outreach campaign? It’s building a good email list, and this is very much an art. Here are fifteen email list building strategies you should look to implement. 1. Offer an IncentiveLook at it as a transaction. Your subscriber is giving you their personal details, so what are […]

The Value of B2B List Building Services

Building your own email or call list is a crucial component of a modern business. After all, if you can't reach those that would be interested in your products or services, how do you expect to grow your business? The good news is that you don't have to build that list on your own because […]

Everything to Know About Email List Building Services

Starting a business where you have to build a following around people with the same interests and passions as you and your company can be challenging, especially if you don't have any ideas for ways to meet these people. Establishing connections between people with similar interests and social circles can be a challenge if you […]

Defining the TAM: Know How to Identify Your Total Addressable Market

Every business that has ever encountered any genuine level of success, from the neighborhood plumber who operates out of his sticker plastered van to the delivery behemoth Amazon, has done at least this one thing right: identified a problem which potential buyers have and offered them a solution.Why? Money, of course.Most companies can’t just rely […]

Simple Guide To Identify Your Ideal Customer Profile (ICP Sales)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal […]

How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Development Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often […]

Loading...

Learn more about our List Building Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
sales development outsourcing and lead generation

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.

SCHEDULE A CALL
chevron-down