A decision maker is the person responsible for making important decisions within a company or organization. Effective list building can help ensure that key decision makers are included in your target audience and contacted with relevant information
1. Start with a broad search: Once you have identified potential decision makers at a company, begin your research with a broad search of the internet. A simple Google search can reveal a wealth of information about an individual, including their LinkedIn profile, personal website, and any articles or blog posts they have written.
2. Try specific searches: If you're having trouble finding information on a particular decision maker, try searching for specific terms related to their role or company. For example, if you're trying to research the marketing director of a company, try searching for "marketing director + company name."
3. Use social media: Social media can be a great way to learn more about a decision maker. Try searching for the individual on LinkedIn, Twitter, and Facebook.
4. Check out company websites: Company websites can be a goldmine of information on decision makers. Many companies have bios or profiles of their executives which can provide valuable insights into their background and experience.
5. Ask around: If you know someone who knows the decision maker, don't be afraid to ask for information or an introduction. Sometimes the best way to learn about someone is to speak with people who know them well.
Knowing your Decision Maker allows you to tailor your pitch or proposal specifically to their needs and interests. It also helps you anticipate potential objections and prepare counterarguments. Additionally, understanding the Decision Maker's past decisions and preferences can give you insight into their decision-making process, allowing you to better predict and influence their choices.
There are four different types of Decision Makers, each with their own unique set of characteristics:
The Doer: The doer is a type of decision maker who is highly active and loves to take on new challenges. They are usually very confident and have a strong sense of self-motivation. When it comes to making decisions, they are usually quick and decisive.
The Thinker: The thinker is a type of decision maker who likes to take their time to consider all the options before making a decision. They are often very analytical and logical in their thinking. While they may not be as quick to make a decision as the doer, they often times come to the best conclusion.
The Feeler: The feeler is a type of decision maker who relies heavily on their emotions and intuition when making decisions. They are usually very compassionate and caring. When it comes to making decisions, they often times go with their gut feeling.
The Organizer: The organizer is a type of decision maker who likes to have everything in order before making a decision. They are often very detail oriented and like to plan everything out ahead of time. When it comes to making decisions, they usually take a more methodical approach.
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