What is a Sender Reputation?
Sender reputation is determined by a number of factors, but email service providers (ESPs) primarily consider the complaint rate when making deliverability decisions. Complaint rate is the number of people who mark your email as spam divided by the total number of people who open it. Other important factors that can affect your sender reputation and deliverability include:
– bounced email rates
– spam trap hits
– unsubscribe rates
– email list quality.
Frequently Asked Questions
How do I check my sender reputation?
Sender reputation is determined by how email service providers view your IP address. To check your sender reputation, you can use a service like MxToolbox.
How do I improve my domain and IP reputation?
In short, the best way to improve your email deliverability is to focus on maintaining a good sending reputation. This means making sure your email list is clean and up-to-date, monitoring your email bounce rate, and paying attention to your email open and clickthrough rates. Additionally, be sure to avoid any email marketing practices that could damage your reputation, such as spamming or using purchased lists. By taking these steps, you can help ensure that your emails will have a better chance of landing in recipients' inboxes instead of their spam folders.
