Sender reputation is determined by a number of factors, but email service providers (ESPs) primarily consider the complaint rate when making deliverability decisions. Complaint rate is the number of people who mark your email as spam divided by the total number of people who open it. Other important factors that can affect your sender reputation and deliverability include:
- bounced email rates
- spam trap hits
- unsubscribe rates
- email list quality.
1. Monitor your bounce rates and track the reasons for bounces.
2. Continuously monitor your email deliverability rate and compare it against industry benchmarks.
3. Monitor your spam complaint rates and take steps to address any issues that may arise.
4. Send emails only to recipients who have opted in to receive them, and honor any unsubscribe requests promptly.
5. Use a reputable email service provider with strong anti-spam measures in place.
The benefits of tracking Sender Reputation are many and varied. By tracking your Sender Reputation, you can ensure that your emails are reaching their intended recipients, and that you are not being flagged as a spammer. Additionally, you can use sender reputation to gauge the effectiveness of your email marketing campaigns, and to troubleshoot any deliverability issues that you may be experiencing.
There are three types of sender reputation: 1) Domain Reputation, 2) IP Reputation, and 3) Individual Email Sender Reputation.
1. Domain Reputation: Your domain reputation is based on the actions of all the email addresses associated with your domain. If even one person using your domain is sending spam, it could reflect negatively on your domain reputation as a whole.
2. IP Reputation: Your IP reputation is based on the actions of all the email addresses associated with your IP address. If even one person using your IP address is sending spam, it could reflect negatively on your IP reputation as a whole.
3. Individual Email Sender Reputation: Your individual email sender reputation is based on your own personal sending history. If you have a history of sending spammy emails, your individual email sender reputation will suffer.
In short, the best way to improve your email deliverability is to focus on maintaining a good sending reputation. This means making sure your email list is clean and up-to-date, monitoring your email bounce rate, and paying attention to your email open and clickthrough rates. Additionally, be sure to avoid any email marketing practices that could damage your reputation, such as spamming or using purchased lists. By taking these steps, you can help ensure that your emails will have a better chance of landing in recipients' inboxes instead of their spam folders.
Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.
We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.
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