SE Ranking

All the tools you need to perfect your SEO and AI visibility

SEO & Content Tools
★★★★★ 4.7
2012 Founded
201-500 Employees
40,000+ companies (1,000,000+ SEO users) Customers
Wilmington, Delaware, United States Headquarters
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Quick Facts

✓ Free Trial
Website
seranking.com →
Starting Price
65
Pricing Model
tiered
Free Trial
14 days
Company Type
private
Social
LinkedIn Twitter/X

About SE Ranking

SE Ranking is a comprehensive SEO software platform built for agencies, in‑house marketing teams, and growing businesses that want to manage all core SEO activities from one place. The cloud-based platform covers keyword and competitive research, rank tracking, technical audits, on‑page optimization, backlink analysis, local SEO, content optimization, and automated reporting, giving teams an end‑to‑end toolkit for planning and executing search strategies. Its newer AI Search Toolkit and AI visibility trackers help users understand and improve how brands appear across AI Overviews and other answer engines, not just traditional blue-link SERPs. seranking.com

Founded in 2012, SE Ranking started as a focused rank tracking tool and has grown into a full SEO and AI visibility suite trusted by over one million users worldwide, including more than 40,000 companies. bouncewatch.com The company emphasizes accurate proprietary datasets (5.4B+ keywords, 2.2B+ domain profiles across 188 country databases) and advanced ML/AI algorithms to power features such as competitive research, traffic estimation, AI Overviews tracking, and content scoring. seranking.com

The product is particularly popular with small to mid‑sized agencies and in‑house teams that need a broad feature set at a lower price point than enterprise SEO suites like Semrush or Ahrefs. Its Agency Pack adds white‑label reporting, a lead generation widget, and client seats, while the standalone SEO Data API and MCP/LLM integrations let more technical teams pull SE Ranking data into custom dashboards and AI assistants. seranking.com

Headquartered in Wilmington, Delaware, with distributed staff and legal entities in both the US and UK, SE Ranking operates globally, serving customers in 150+ countries. ec.linkedin.com Backed by private equity and venture funding, it has evolved into a multi‑product company with the 2025 acquisition of Planable, extending its capabilities into social media collaboration while remaining focused on SEO, AI‑driven search, and data quality as its core differentiators. seranking.com

Key Features

Rank Tracker - Daily keyword rank tracking across Google (desktop & mobile), Bing and other engines with multi-location and multi-language support, plus Share of Voice metrics.

Website Audit - Full technical SEO crawler that checks hundreds of on-site factors, prioritizes issues by severity, and tracks health scores over time.

Competitive Research - Domain and keyword intelligence that reveals competitors' organic and paid traffic, top keywords, pages, and historical trends.

Keyword Suggestion Tool - Large keyword database with search volume, difficulty, SERP features, and related/long-tail suggestions for SEO and PPC planning.

Keyword Grouper - Automatically clusters large keyword lists into thematic groups based on SERP similarity for better site architecture and campaign structure.

SERP & AI Results Tracker - Monitors SERP features and AI results, including Google AI Overviews and other answer engines, to show how brands surface in traditional and AI search. seranking.com

Backlink Checker & Monitor - Analyzes any domain's backlink profile, evaluates link quality via multiple metrics, and tracks new/lost links over time.

On-Page SEO Checker - Page-level audits with specific recommendations around content, tags, internal links, Core Web Vitals proxies and on-page structure.

Content Marketing Tool & Content Editor - Creates SERP-driven content briefs and optimization checklists, then scores drafts against competitors with AI/NLP-powered recommendations. seranking.com

AI Writer & AI Data Insights - Generates SEO-friendly copy and provides AI-generated insights about ranking changes, opportunities and anomalies across projects.

Local Marketing & Local Rank Tracker - Manages business listings, monitors local pack visibility, and tracks geo-specific rankings down to city/ZIP/postcode level.

Agency Pack & Lead Generator - White-label dashboards and automated reports plus an embeddable on-page audit widget that captures leads for agencies. seranking.com

White-Label Reporting & Client Seats - Branded portals, scheduled PDF/Excel reports, and granular access control so agencies can collaborate with clients without exposing full accounts.

SEO Report Generator & Dashboards - Customizable, automated reporting and visual dashboards for rankings, traffic, backlinks, and technical health metrics.

SEO Data API & MCP/LLM Integrations - REST API and MCP integration to pipe SE Ranking data into BI tools, custom apps, and AI assistants like ChatGPT, Claude and Gemini. seranking.com

Pros & Cons

👍 Pros

  • Intuitive, user-friendly interface that makes complex SEO data accessible even to non-technical users.
  • Accurate and flexible rank tracking with support for multiple search engines, locations, and devices.
  • Very comprehensive toolset (audits, keyword/competitor research, backlinks, reporting) that can replace several point tools.
  • Excellent value for money compared with larger suites like Semrush and Ahrefs, especially for small agencies and freelancers.
  • Strong fit for agencies thanks to white-label reporting, client seats, and the lead generation widget for acquiring new clients.

👎 Cons

  • Keyword and traffic data coverage can be thinner or less accurate in some regions and for small or new sites compared to top-tier competitors.
  • Navigation and pricing (keyword limits, add-ons, multiple modules) can feel complex, leading to a moderate learning curve for new users.
  • PPC and some advanced backlink or local SEO capabilities are less deep than specialist tools, and some users want larger or fresher keyword databases in specific markets.

User Reviews

G2
4.8
★★★★★
Capterra
4.7
★★★★★
TrustRadius
9.4
★★★★★

Integrations

Google Analytics Google Search Console Google Ads Google Cloud BigQuery Looker Studio Wix Zapier HubSpot ActiveCampaign Mailchimp Salesforce Slack Trello Google Sheets Gmail Google Contacts WordPress Bitrix24 SeoTools for Excel Reportz Whatagraph WhatConverts Keap LeadConnector Funnel Google Docs

Best For

Company Size

smb mid-market enterprise

Industries

Marketing Agencies SaaS E-commerce Technology Professional Services

Use Cases

Ongoing keyword rank tracking and Share of Voice measurement across locations and devices Technical SEO auditing and remediation of on-site issues Keyword and competitor research for new markets, products, or content strategies Content brief creation, optimization, and AI-assisted writing for blog and landing pages Local SEO management, including local pack tracking and business listings Backlink research, link quality evaluation, and ongoing link profile monitoring

FAQ

What is SE Ranking?

+

SE Ranking is a cloud-based, all-in-one SEO and AI visibility platform that helps agencies and in-house teams manage every major SEO task from one place. It combines rank tracking, keyword and competitor research, technical site audits, on-page optimization, backlink analysis, content and local SEO tools, plus AI-driven features like AI Overviews tracking and AI-powered content recommendations. The platform is designed to be intuitive enough for SMBs while still powerful enough for agencies running dozens of client projects. seranking.com

How much does SE Ranking cost?

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SE Ranking uses a tiered pricing model with three main plans: Essential at $65 per month (or $52/mo billed annually), Pro at $119 per month (or $95.20/mo annually), and Business at $259 per month (or $207.20/mo annually), all based on daily keyword tracking quotas. A 14-day free trial with full access is available and you can choose monthly or discounted annual billing, plus optional add-ons such as the Agency Pack, Content Marketing and Local Marketing modules, and a standalone SEO Data API plan. seranking.com

What are the main features of SE Ranking?

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Key SE Ranking features include a multi-location Rank Tracker; Website Audit for technical SEO; Competitive & Keyword Research; Backlink Checker and monitoring; On-Page SEO Checker; Content Marketing Tool and Content Editor with AI/NLP recommendations; Local Marketing and Local Rank Tracker; an AI Search Toolkit for monitoring AI Overviews and answer engines; white-label reporting, lead generator widgets, and client seats for agencies; and a robust SEO Data API with official integrations to tools like Looker Studio and Google Docs. seranking.com

Who are SE Ranking's main competitors?

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SE Ranking's main competitors in the all-in-one SEO platform space include Semrush, Ahrefs, Moz Pro, and Serpstat, along with lighter-weight tools such as Mangools or Ubersuggest for smaller budgets. Many buyers compare SE Ranking directly with Semrush and Ahrefs in terms of data depth, while reviews often cite SE Ranking's lower pricing and agency-focused features as its primary advantages. capterra.com

Is SE Ranking good for small businesses?

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Yes. SE Ranking is frequently recommended for small businesses, startups, and freelancers because it offers a broad feature set at a lower price point than most enterprise SEO platforms. The Essential plan is suitable for solo site owners or small teams managing a handful of projects, while the Pro plan works well for small agencies or growing SMBs that need more keywords, projects and user seats. Reviews on G2, Capterra and TrustRadius consistently highlight its ease of use, strong value for money, and the ability to scale up later via add-ons and higher tiers as SEO needs grow. g2.com

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