Level Up Leads review
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LevelUp Leads is a bootstrapped B2B sales development agency that provides outsourced SDR, appointment setting, and multi-channel outbound campaigns for small to mid-sized companies. They act as an extension of your sales team to fill the pipeline with qualified meetings.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Level Up Leads. Research last updated December 2025.
What is Level Up Leads?
LevelUp Leads is a privately held, bootstrapped B2B sales development and appointment-setting agency founded in 2021 by CEO John Karsant. Headquartered in California and operating as a fully remote team, the company specializes in helping startups, SMBs, and mid-market organizations generate predictable pipeline through outsourced SDR services. Rather than simply selling lead lists, LevelUp Leads positions itself as an embedded extension of a client’s sales organization.
The agency focuses on multi-channel outbound programs that blend cold email, cold calling, and LinkedIn outreach, backed by a robust tech stack that includes tools like QuickMail, GetProspect, and leading data providers. Services span fractional SDR support, full-service SDR teams, B2B appointment setting, list building, GTM strategy and campaign design, managed email services, LinkedIn lead generation, and complementary SEO and content services. LevelUp Leads has built particular depth in technology, SaaS, IT services, and other complex B2B verticals where targeted outreach to senior decision-makers is critical.
According to its own published performance metrics, LevelUp Leads has completed more than 850 projects and served over 590 clients across a wide range of industries, achieving an 11:1 average ROI and up to 308% KPI attainment on certain campaigns. The firm is recognized on review platforms such as Clutch and G2, where buyers highlight the team’s communication, responsiveness, and ability to deliver high-quality, ICP-aligned opportunities. This reputation has earned LevelUp Leads repeated inclusion in rankings of top B2B lead generation, outbound call center, and appointment-setting companies.
Strategically, LevelUp Leads sits between large, generalized BPO providers and smaller solo-freelancer lead gen shops. Its 50+ person team, strong client ratings, and dedicated account pods (including SDRs, CSMs, strategists, data researchers, copywriters, and deliverability specialists) make it attractive to B2B companies that need hands-on outbound execution without building an internal SDR function. The agency’s emphasis on transparent reporting, Slack-based collaboration, and ongoing optimization has helped it carve out a differentiated, high-touch position in the crowded outsourced SDR and lead generation services market.
Level Up Leads key features
Teams typically use it for outsourced SDR and appointment setting, cold email and cold calling campaigns, linkedIn outreach and social selling, and more.
- Fractional SDR teams - Part-time SDR resources that plug into your sales process without the cost and risk of hiring in-house.
- Full-service SDR program - End-to-end outbound sales development including strategy, messaging, execution, and reporting.
- B2B appointment setting - Dedicated SDRs book qualified. sales-ready meetings directly on your team's calendar.
- Multi-channel outreach - Coordinated email. phone, and LinkedIn sequences designed around your ideal customer profile.
- Custom ICP and list building - Research-driven prospect list creation using modern data providers and enrichment tools.
- Messaging & sales copywriting - Conversion-focused cold email templates, call scripts, and LinkedIn copy tailored by segment and persona.
- Managed email services - Domain setup. warmup, deliverability monitoring, and ongoing optimization for cold email outreach.
- LinkedIn lead generation & posting - Profile optimization. connection workflows, and content support to turn LinkedIn into a repeatable source of meetings.
- Cold calling campaigns - Native-English SDRs running targeted call programs across North America and other key regions.
- Go-to-market strategy & consulting - ICP definition. market research, outbound playbook design, and campaign architecture for new offerings or markets.
- SEO & content services - Blog writing and SEO programs that generate inbound demand to complement outbound SDR efforts.
- Custom reporting dashboard - Client-facing dashboard with campaign metrics, meeting tracking, and call recordings for full pipeline visibility.
- Dedicated account team - A pod including SDRs. a customer success manager, strategist, data researcher, copywriter, and deliverability specialist supporting each program.
What reviewers love, and what to watch
A balanced view of Level Up Leads, drawn from public reviews and product research.
Pros
- Delivers consistent, high-quality leads that closely match client ICPs and convert into real pipeline.
- Acts as a true extension of the internal sales team with proactive, transparent communication via Slack, dashboards, and regular check-ins.
- Strong multi-channel execution across email, phone, and LinkedIn, with personalized outreach rather than generic scripts.
- Reporting and dashboards give clear visibility into campaign performance, meetings booked, and SDR activity.
- Responsive, hands-on team that iterates quickly based on data and feedback, which is reflected in very high ratings on G2 and Clutch.
Cons
- Pricing is at a premium compared to lower-cost or offshore lead generation providers, which can be challenging for very small budgets.
- Some reviewers would like deeper, more granular reporting and analytics beyond the standard dashboard views.
- A few clients mention occasional variability in lead quality or research depth, particularly during early ramp-up or in new industries.
Level Up Leads pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Part-time SDR resources focused on 1-2 ICPs or segments
- Multi-channel outreach across email, phone, and LinkedIn
- Basic list building and messaging tailored to your ICP
- Campaign reporting and regular check-in calls
- Dedicated SDR(s) plus strategist, CSM, and data support
- End-to-end outbound including strategy, copywriting, execution, and optimization
- Deeper ICP research and list building across multiple segments or regions
- CRM integration, custom dashboards, and detailed KPI reporting
- Multiple SDRs aligned to complex or multi-region sales motions
- Higher-volume, always-on outbound across several channels
- Advanced experimentation and ongoing optimization across campaigns
- Executive-level strategy support and more frequent performance reviews
Who Level Up Leads is for
A strong fit for
B2B SaaS, technology, and services companies with clear product, market fit, well-defined ICPs, and average deal sizes typically above $15k that want a hands-on outsourced SDR team to run multi-channel outbound.
Probably not for
Very early-stage startups without product, market fit, low-ticket or purely B2C offerings, or organizations that lack a defined ICP and sales process and are not ready to support a structured outbound program.
How Level Up Leads compares
Compared with other outsourced SDR and B2B lead generation agencies, LevelUp Leads positions itself as a high-touch, tech-enabled boutique provider. Its strongest advantages are client satisfaction, multi-channel execution, and specialization in complex B2B tech and IT markets. Companies that value close collaboration, transparent communication, and access to a senior, hands-on team often see LevelUp as a strong fit.
Against larger players like CIENCE or Martal Group, LevelUp Leads typically offers a more boutique, strategy-driven experience rather than large-scale, commoditized SDR staffing. Versus smaller or lower-cost agencies, it tends to be more expensive but delivers higher perceived lead quality, better reporting, and more mature processes. For organizations that want to treat outsourced SDR as a strategic growth lever rather than a low-cost experiment, LevelUp Leads is a credible option; companies seeking the absolute lowest cost per meeting or highly automated, product-led outbound may find better alignment with other vendors.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Level Up Leads
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