Homex Virtual Agency review
Not Just Outsourced. Outperformed.
HomeX Virtual Agency is a Kosovo-based virtual assistant and call center partner that builds dedicated remote teams for cold calling, sales development, lead generation, customer support and back-office workflows for U.S. and international businesses.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Homex Virtual Agency. Research last updated December 2025.
What is Homex Virtual Agency?
HomeX Virtual Agency (often styled as HomeX) is a performance-focused outsourcing and virtual assistant agency that helps companies scale revenue without growing in-house headcount. Headquartered in Prishtina, Kosovo with a U.S. presence in Philadelphia, the firm specializes in building English-speaking, sales-oriented virtual teams that plug directly into a client’s existing tools and processes. Its agents handle cold calling, appointment setting, inbound and outbound customer support, workflow management, and marketing execution for small and midsize businesses across the U.S. and beyond.
Founded in 2019, HomeX was created to address common frustrations business owners have with traditional call centers and internal hiring, underperforming teams, high costs, and rigid engagement models. The leadership team focused first on real estate acquisitions and sales support, then expanded into broader lead generation, customer experience, help desk, and marketing services. Rather than providing generic offshore agents, HomeX emphasizes training in American sales psychology, objection handling, and industry-specific scripts so that agents sound and operate like in-house SDRs or support reps.
Operationally, HomeX positions itself as a fully managed extension of the client’s revenue or operations team. They recruit and train agents, embed them into CRMs and dialers such as Salesforce, HubSpot, Zoho, Mojo and BatchDialer, and report on KPIs like dials, contact rates, qualified leads, appointments booked and tickets resolved. Engagements can start with 1-2 agents and scale to larger pods that cover sales, service and administrative work. The company supports both outbound sales motions, especially in real estate, solar and automotive, and ongoing customer and help desk support for SaaS, e-commerce and other digital businesses.
In the market, HomeX competes with global SDR and BPO providers but differentiates through its Balkan-based talent pool, relatively low hourly rates compared with U.S. hiring, and a strong focus on real estate and transaction-heavy service businesses. With a team size in the 10-49 range and a small but highly positive set of public reviews, it is best positioned for growth-stage companies that want hands-on support and direct access to management, rather than a large, anonymous call-center environment.
Homex Virtual Agency key features
Teams typically use it for cold call outreach to homeowners and business owners for real estate and B2B deals, sales prospecting and appointment setting for SDR and inside sales motions, lead qualification and nurturing to hand off sales-ready opportunities, and more.
- Dedicated cold calling & appointment setting. outbound calls to homeowners and business decision-makers to book qualified meetings into your calendar.
- Lead generation for real estate & B2B. list sourcing, skip tracing support, outreach and qualification across real estate, solar, automotive and service businesses.
- Multichannel sales outreach. prospect engagement via phone, SMS, email and social DMs, tailored to each client's industry and offer.
- Lead qualification & objection handling. agents trained in American sales psychology screen prospects, handle objections and pass only sales-ready opportunities.
- Script development & optimization. collaborative creation and refinement of calling scripts and talk tracks aligned to client brand and sales motion.
- CRM logging & pipeline management. real-time updates and task management inside tools like Salesforce, HubSpot, Zoho and Podio to keep pipelines clean.
- Customer support & CX teams. inbound phone, email and chat support to handle inquiries, resolve issues and maintain customer satisfaction for SaaS, apps and e-commerce.
- Help desk & technical support. tier-1 support for web apps, SaaS platforms, CRMs and POS systems including troubleshooting, ticket handling and product guidance.
- Back-office & workflow management. data entry, list cleanup, order and inventory updates, and other operational tasks to offload administrative work.
- Marketing execution services. campaign management for paid ads, social media, SEO and email marketing, including creative production and reporting.
- Custom reporting & KPI dashboards. regular performance reporting on calls, leads, appointments, tickets and other KPIs, with recommendations for optimization.
- Quality assurance & monitoring. call reviews, live monitoring and team-lead supervision to maintain script adherence and conversion performance.
- Flexible team scaling. ability to start with 1-2 dedicated agents and ramp headcount as campaigns prove ROI.
- Industry-specialized playbooks. tailored processes and scripts for real estate investors, agencies, auto dealers, SaaS products and other verticals.
What reviewers love, and what to watch
A balanced view of Homex Virtual Agency, drawn from public reviews and product research.
Pros
- Strong results focus - reviewers highlight that campaigns quickly generate qualified leads and help scale revenue.
- Responsive and reliable team - customers frequently mention fast replies, consistent communication and dependability over long engagements.
- Professional, experienced agents - feedback notes that agents sound knowledgeable, bring good sales energy and understand what business owners need to grow.
- Clear KPIs and reporting - clients appreciate regular updates on leads, performance metrics and progress toward goals.
- Long-term partnership mindset - several reviewers mention working with HomeX for years and planning to continue because of consistent performance.
Cons
- Limited volume of third-party reviews on major software marketplaces like G2 or Capterra compared with larger outsourcing firms.
- No publicly listed, standardized pricing; prospects must request a quote to understand cost structures.
- Smaller team size and brand footprint than large global BPOs, which may be a consideration for very large enterprises.
Homex Virtual Agency pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- 1-2 dedicated remote assistants
- Task management and daily updates
- Light call handling or outreach
- Email, chat or CRM-based support
- Simple performance reporting
- Multichannel outreach (calls, DMs, email, etc.)
- CRM setup, integration and ongoing updates
- Lead handling, qualification and appointment setting
- Custom scripts and workflows tailored to your business
- Enhanced KPI tracking and regular performance reviews
- Full-cycle remote team across sales, support and admin
- Quality assurance with live monitoring and call reviews
- Smart routing for inbound and outbound requests
- Dedicated operations manager and strategy check-ins
- Process design and collaboration across multiple roles
No free plan is offered; all services are delivered via paid, custom-scoped engagements.
Who Homex Virtual Agency is for
A strong fit for
U.S.-focused small or midsize businesses in real estate, automotive, solar, SaaS or other transaction-heavy industries that rely on outbound sales, lead generation or ongoing customer support and want a cost-effective, English-speaking remote team that can plug into their existing tech stack.
Probably not for
Organizations looking for a self-serve software tool rather than managed services, highly regulated enterprises that require audited security certifications such as SOC 2 or HIPAA, or companies that only need occasional, ad-hoc calling campaigns rather than ongoing, managed teams.
How Homex Virtual Agency compares
Compared with larger global sales outsourcing and call-center providers, HomeX Virtual Agency operates as a boutique, high-touch partner. Its value proposition centers on Balkan-based, English-speaking talent trained specifically for American-style sales conversations, with a strong concentration in real estate, automotive and other service-oriented verticals. This makes HomeX particularly attractive to U.S. SMBs that want specialists who understand investor and agency workflows rather than a generalized support team.
Against SDR-focused competitors such as Belkins, CIENCE or SalesRoads, HomeX leans more heavily into phone-based outbound campaigns, list-based cold calling and hands-on workflow management inside client CRMs and dialers, along with complementary customer support and marketing services. In exchange for this flexibility and cost advantage, buyers trade off some of the scale, brand recognition and compliance infrastructure that larger BPOs provide. For companies that value close collaboration, fast onboarding and real-estate/B2B selling expertise over heavyweight enterprise processes, HomeX can be a compelling niche alternative.
Frequently asked about Homex Virtual Agency
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