B2B phone sales is the process of selling products or services to businesses over the phone. This can include cold calling, lead follow-up calls, and appointment setting calls. The goal of B2B phone sales is to generate new leads for the sales team, nurture existing leads in the pipeline, and close deals. The key to success in B2B phone sales is building relationships with decision-makers at target businesses, and you need to have a strong understanding of your product or service, as well as the needs of your target market.