Anyword

AI that knows what works

Content Creation & AI Writing
★★★★★ 4.8
2013 Founded
501-1000 Employees
1,000,000+ marketers and users Customers
New York, NY, USA Headquarters
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Quick Facts

✓ Free Trial
Website
anyword.com →
Starting Price
39
Pricing Model
freemium
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Anyword

Anyword is an AI-driven performance writing platform built specifically for marketers who need content that not only sounds good but also performs. The platform generates and optimizes copy for ads, emails, landing pages, blogs, product descriptions, and social posts, and then scores each variation using predictive models trained on billions of real marketing data points. This allows teams to see which messages are most likely to resonate with specific audiences and channels before campaigns go live, reducing guesswork and A/B testing costs.

The company was originally founded as Keywee Inc. in 2013 in New York City and later rebranded to Anyword in 2021 to reflect its broader mission around AI-powered marketing language. Over the years, Anyword has raised more than $30 million in funding and evolved from serving mainly digital publishers into a full-funnel marketing performance platform for brands, agencies, and B2B companies. It maintains its headquarters in New York, with additional operations in Tel Aviv.

Anyword’s product strategy focuses on “performance writing” rather than generic text generation. Core capabilities such as the Data-Driven Editor, Copy Intelligence analytics, website message testing, and custom AI models are designed to close the loop between content creation and measurable outcomes like click-through rates, conversions, and revenue. The platform is widely used by more than one million marketers and well-known brands and publishers including Amazon, Alibaba, The New York Times, Red Bull, NBA, Ted Baker, Deloitte, and others.

Positioned in the crowded AI writing and content creation market, Anyword differentiates itself with its predictive performance scoring, deep marketing data set, and strong enterprise feature set. These include brand voice governance, multi-workspace collaboration, a Chrome extension and Figma plugin, as well as enterprise-grade security and compliance (SOC 2, ISO 27001, GDPR, HIPAA) and a Gen-AI Content Performance API for integrating its models and scoring into other applications.

Key Features

Data-driven copy generation - AI writer trained on billions of marketing data points to generate on-brand copy for ads, emails, landing pages, blogs, product listings, and more.

Predictive Performance Scores - scoring panel that predicts how each copy variation is likely to perform for specific audiences and channels before campaigns go live.

Copy Intelligence analytics - centralized dashboard that benchmarks existing content across channels, highlights performance gaps, and recommends optimizations.

Data-Driven Editor - workspace that generates multiple variations and provides real-time performance predictions as users write or manually edit copy.

Brand voice and messaging management - tools to define brand voices, tone, vocabulary, target audiences, rules, and a messaging bank to ensure consistent on-brand content.

Customer personas and audience targeting - persona features that let marketers build or auto-generate detailed audience profiles and generate copy tailored to their pain points.

Blog Wizard & long-form content - guided workflow for research-backed, SEO-friendly blog posts with integrated plagiarism checker and performance insights.

Chrome extension - brings Anyword's brand voice, templates, and predictive scoring into tools like ChatGPT, Google Docs, Notion, Canva, Facebook, LinkedIn, and more.

Website automation & A/B testing - JavaScript snippet that automatically tests and optimizes website messaging (e.g., hero copy, CTAs) based on real-time performance data.

Gen-AI Content Performance API - APIs that add performance scoring, retrieval-augmented generation with brand and behavioral data, and custom models into other apps or agents.

Multilingual content generation - supports 30+ languages for global campaigns across search, social, email, and web.

Team collaboration & workspaces - shared workspaces, multiple seats, and role-based permissions for marketing teams working across brands and regions.

Template library & prompt builder - 100+ performance-driven templates, custom template building, and CSV-based bulk generation for scaled campaigns.

Security & governance - enterprise-grade SSO, role-based access, data isolation, and compliance with SOC 2, ISO 27001, GDPR, and HIPAA requirements.

Figma plugin - plugin that lets designers generate, rewrite, and score copy directly inside Figma while preserving brand voice and performance insights.

Pros & Cons

👍 Pros

  • User-friendly, intuitive interface that makes it easy for non-writers to generate quality marketing copy quickly.
  • Produces high-quality, professional-sounding copy that often needs minimal editing for ads, social posts, emails, and blogs.
  • Predictive Performance Score and analytics help select top-performing variations and reduce the need for manual A/B testing.
  • Large library of templates, tones, and supported content types plus multi-language support accelerates ideation and production.
  • Delivers meaningful time savings and measurable lifts in engagement and conversion metrics according to many reviewers.
  • Support resources, documentation, and ongoing product updates (new features and templates) are frequently cited as strong.

👎 Cons

  • Pricing is considered relatively high for freelancers, students, and very small businesses, especially on advanced tiers.
  • Generated content can sometimes be repetitive, off-topic, or require manual polishing, particularly for long-form pieces.
  • Some powerful features - such as advanced analytics, certain templates, and custom models - are only available on higher paid plans with limited free credits.
  • Mobile experience is limited and there is no dedicated native iOS or Android app, which some users find inconvenient.

User Reviews

G2
4.8
★★★★★
Capterra
4.8
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Meta Ads LinkedIn Ads Google Ads X / Twitter YouTube TikTok Pinterest WhatsApp HubSpot Salesforce Marketo Mailchimp Google Docs Notion Canva ChatGPT Google Gemini Hootsuite Buffer Sprout Social Oktopost Shopify Figma

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Ecommerce & Retail Technology Media & Publishing Professional Services Education

Use Cases

Digital ad copy creation and optimization across Meta, Google, LinkedIn, and other ad platforms Social media post and campaign content for LinkedIn, X, Facebook, Instagram, TikTok, and YouTube Email marketing and lifecycle campaigns with optimized subject lines and body copy Landing page, website, and product page message testing and optimization SEO and blog content creation backed by research and plagiarism checking Brand voice standardization and governance across global marketing teams

FAQ

What is Anyword?

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Anyword is an AI performance writing platform built for marketers and growth teams. It generates and optimizes copy for ads, emails, landing pages, blogs, social media, and product pages, then uses predictive models trained on billions of marketing data points to score each variation for its likelihood to perform with specific audiences and channels. This helps teams create on-brand content at scale while improving conversion rates and reducing the need for manual A/B testing.

How much does Anyword cost?

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Anyword offers a free plan with limited access to its core copy generation and predictive performance features, plus paid tiers. The Starter plan begins at about $39 per month when billed annually (or $49 month-to-month) and includes unlimited copy generation for one user. The Data-Driven plan starts around $79 per month annually (or $99 monthly) with three seats and more advanced performance predictions. Business and Enterprise plans are custom-priced, typically billed annually, and add features like Copy Intelligence, custom AI models, website automation, advanced security, and dedicated customer success.

What are the main features of Anyword?

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Key features of Anyword include data-driven copy generation for many marketing channels, Predictive Performance Scores, a Data-Driven Editor, Copy Intelligence analytics, brand voice and messaging management, customer personas, a Blog Wizard with plagiarism checker, 100+ performance-driven templates, a Chrome extension that works across tools like ChatGPT, Google Docs, Notion, Canva and social networks, website messaging A/B testing, a Gen-AI Content Performance API, multilingual support, and enterprise-grade security and compliance.

Who are Anyword's main competitors?

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Anyword commonly competes with other AI writing and content creation tools such as Jasper, Copy.ai, Writesonic, Writer, and Rytr. Many of these alternatives focus on general-purpose text generation, while Anyword differentiates itself with performance-focused features like predictive scoring, copy analytics, and stronger enterprise and governance capabilities.

Is Anyword good for small businesses and freelancers?

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Anyword can be a strong option for small businesses and freelancers who care about measurable marketing performance, thanks to its templates, predictive scoring, and unlimited word generation on paid plans. However, many reviewers note that pricing - especially for higher tiers - may feel expensive for very small budgets. Solo users who only need basic AI writing without analytics may find cheaper alternatives, while growing teams that run paid campaigns across multiple channels often see enough performance uplift and time savings to justify the cost.

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