Automated follow ups are emails or phone calls that are generated automatically by a system based on certain criteria. For example, you can set up an automated follow up to send an email to a lead 24 hours after they fill out a contact form on your website. Automated follow ups can be extremely helpful in keeping your sales pipeline full and ensuring that you don't miss any opportunities. However, it's important to use them wisely. If you send too many automated follow ups, you run the risk of annoying your leads and causing them to unsubscribe from your list.

The main benefit of sending automated follow-up emails is that they help you keep in touch with your customers and potential customers without having to put in a lot of extra effort. By keeping your name and brand in front of people, you're more likely to stay top-of-mind when they're ready to buy or refer someone.

Automated follow-up emails can also help you close more sales and build better relationships with your customers. By sending timely, relevant information, you can show that you're truly invested in helping them succeed. And when they see how much you care, they're more likely to do business with you again in the future.

There are four types of automated follow ups: sales, content, event-based, and lead nurturing.

Sales follow ups are designed to keep the sales process moving forward. Content follow ups provide more information about your product or service. Event-based follow ups promote upcoming events or webinars. Lead nurturing follow ups build relationships with potential customers over time.