Average Revenue Per User (ARPU) is a key metric used by companies to measure how much revenue they are generating per user. Companies use ARPU to track their progress in monetizing their user base and to compare themselves to competitors. ARPU is a good metric to track because it shows you how much revenue your company is bringing in per user. This number can be useful for benchmarking against competitors and for evaluating your company's progress in monetizing its user base.

Some of the key benefits of tracking Average Revenue Per User include:

1. Gaining insights into customer lifetime value: ARPU provides valuable insights into the average amount of revenue that a customer brings in over their lifetime. This information can be used to inform marketing and sales strategies, as well as product development decisions. Additionally, it can help businesses understand which customer segments are most valuable and how to best retain them.

2. Understanding how various marketing efforts impact revenue: By tracking ARPU, businesses can see how different marketing initiatives impact revenue. This information can be used to assess the effectiveness of various marketing campaigns and make adjustments accordingly. Additionally, it can help businesses allocate their marketing budgets more effectively.

3. Making more informed decisions about where to allocate resources: ARPU can help businesses understand which areas are most impactful in terms of driving growth and profitability. This information can be used to make better decisions about where to allocate resources, such as talent, time, and budget. Additionally, it can help businesses prioritize their initiatives in order to maximize ROI.

4. Optimizing strategies to drive growth and profitability: By understanding the factors that impact ARPU, businesses can better optimize their strategies to drive growth and profitability. This includes making informed decisions about pricing, product development, marketing, and sales. Additionally, it can help businesses identify opportunities to improve operational efficiency and reduce costs.

There are four different types of Average Revenue Per User:

-Sales ARPU: This is the revenue generated per user through sales channels

-Product ARPU: This is the revenue generated per user from product sales

-Service ARPU: This is the revenue generated per user from service sales

-Advertising ARPU: This is the revenue generated per user from advertising sales