The marketing executive is responsible for the planning and execution of marketing campaigns. They work closely with the sales team to identify potential customers and create targeted marketing materials. The successful marketing executive is a strategic thinker with excellent communication skills. The marketing executive is responsible for the planning and execution of marketing campaigns. They work closely with the sales team to identify potential customers and create targeted marketing materials. The successful marketing executive is a strategic thinker with excellent communication skills. As the role of a marketing executive requires both creative and analytical thinking, it is important to have strong problem-solving abilities. Marketing executives must be able to think on their feet and adapt to changing situations quickly.