A Sales Objection is something that a potential customer says to you that makes you think twice about whether or not they’ll buy your product or service. Sales objections can come in many different forms. For example, a customer might say they don’t have the budget for your product, or they might say they’re not interested in what you’re selling. Sales objections can be frustrating, but it’s important to remember that they’re also a natural part of the sales process. In fact, Sales Objections are actually a good thing! They give you an opportunity to address the customer’s concerns and show them why your product or service is the best solution for their needs.