What is Sales Trigger Event?

A Sales Trigger Event is a significant event that causes a potential customer to become ready and willing to buy a product or service. Sales Trigger Events usually occur when the potential customer experiences some sort of problem or need that your product or service can solve.

Sales Development
What are some tips for a Sales Trigger Event?

1. Determine a specific target audience, based on their pain points and what solutions your company can offer.

2. Make sure to have clear goals and objectives, such as generating leads or increasing brand awareness.

3. Plan an engaging agenda that includes interactive elements, like demonstrations or panel discussions.

4. Utilize social media and email marketing to promote and garner interest.

5. Follow up by providing additional resources and information, as well as offering opportunities for further engagement with your company.

What are the different types of Sales Trigger Event?

There are four main types of sales trigger events:

1. Major life changes

2. Problem recognition

3. Positive referrals

4. Negative experiences with competitors

Major life changes, such as starting a new job, having a baby, or getting married, can often be the catalyst for someone to start using your product or service. This is because they may suddenly have a need for what you're selling that they didn't have before. For example, someone who's just gotten married may start using your online grocery delivery service because they now have to cook for two people instead of one.

Problem recognition occurs when a potential customer realizes that they have a need or want that your product or service can address. For example, if you sell car insurance and someone gets into an accident, they'll suddenly realize that they need insurance.

Positive referrals happen when someone hears about your product or service from a friend or family member and decides to try it out. This is often the most effective type of sales trigger event, as people are more likely to trust a recommendation from someone they know and trust.

Negative experiences with competitors can also be a powerful sales trigger event. If someone is unhappy with the product or service they're currently using, they'll be more open to trying something new. For example, if someone is constantly having problems with their current internet service provider, they may be more likely to switch to a new one.

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Explore More Sales Development Terms

Account Development Rep (ADR)
Ad-Hoc Reporting
Adoption Process
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Automated Follow Ups
Average Revenue Per User (ARPU)
B2B Marketing
Business Development Rep (BDR)
Business Intelligence
Buying Cycle
Buying Process
Chief Revenue Officer
Churn Rate
Client Case Study
Closed Won Ratio
Closed-Lost
Closed-Won
Closer
Closing Ratio
Cloud-Based CRM
Commission
Commission Plan
Contract Management
CPQ Software
CRM Analytics
Customer Feedback
Customer Pain Point
Customer Relationship Management (CRM) Systems
Customer Success Manager (CSM)
Enterprise Resource Planning (ERP)
Field Sales Rep
Gross Margin
Hard Sell
Hat Trick
Inside Sales Rep
Key Performance Indicators (KPIs)
Knowledge Base
Lead Management
Lead Qualification
Loss Leader
Margin
Mark-Up
Marketing Executive
Middle Of The Funnel (MOFU)
Monthly Recurring Revenue (MRR)
Multi-Channel Prospecting (MCP)
Net Promoter Score (NPS)
Objection
On-Premise CRM
Onboarding
Onboarding Experience
Opportunity
Opportunity Management
Product Features
Profit Margin
Sales Commission
Sales Dashboard
Sales Deck
Sales Development Playbook
Sales Development Representative (SDR)
Sales Development Strategist
Sales Funnel
Sales Methodology
Sales Performance Management
Sales Pipeline Coverage
Sales Process
Sales Quota
Sales Script
Sales Stage
Sales Trigger Event
Service Level Agreement (SLA)
Soft Selling
Top Of The Funnel (TOFU)
VP of Marketing
VP of Product Marketing
VP of Sales
Weighted Sales Pipeline

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