Automated follow ups are emails or phone calls that are generated automatically by a system based on certain criteria. For example, you can set up an automated follow up to send an email to a lead 24 hours after they fill out a contact form on your website. Automated follow ups can be extremely helpful in keeping your sales pipeline full and ensuring that you don't miss any opportunities. However, it's important to use them wisely. If you send too many automated follow ups, you run the risk of annoying your leads and causing them to unsubscribe from your list.