A sales script is a pre-written set of questions and responses that are designed to help a salesperson guide a conversation with a prospective customer. Sales scripts can be helpful in a number of ways. First, they can ensure that all of the key points that you want to cover in a sales call are actually covered. This is especially important if you have multiple people making calls on behalf of your business, as it can help to keep everyone on the same page. Additionally, scripts can help to keep conversations focused and on track, which can be difficult when you're trying to sell something over the phone. Finally, using a script can help you to sound more professional and polished, which can increase your chances of making a sale.