CPQ software is a tool that helps sales teams configure, price, and quote products or services. It is designed to streamline the sales process and improve accuracy by automating the creation of quotes and proposals. CPQ software can be used to generate customized quotes and proposals based on customer specifications. This type of software typically includes a product catalog and pricing rules that allow sales reps to quickly create accurate quotes. CPQ software may also include features such as contract management, proposal generation, and order management. CPQ software can help companies increase sales productivity and win more business.