A sales dashboard is a visual display of key performance indicators (KPIs) that allow sales teams to track their progress and performance against their goals. Sales dashboards can include a variety of KPIs, such as conversion rates, number of new leads, and total revenue generated. By tracking these metrics, sales teams can identify trends and patterns that can help them improve their performance. Sales dashboards can be customized to meet the specific needs of a sales team. For example, a sales dashboard for a team that focuses on generating new leads might place more emphasis on metrics like lead conversion rate and number of new leads generated per month. Likewise, a sales dashboard for a team that focuses on closing deals might place more emphasis on metrics like deal size and win rate.