A sales quota is a target set by an organization for its sales team to achieve in a given period of time. This target may be set in terms of revenue, number of units sold, or some other metric. Sales quotas are designed to motivate salespeople to sell more and help an organization reach its overall sales goals. Sales quotas can vary in difficulty level from one period to the next, depending on factors such as the overall health of the economy or changes in the company's product line. Quotas may also be adjusted mid-way through a period if it becomes clear that they are too easy or too difficult to achieve.