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What is Product Features?

Product features are the characteristics of a product or service that make it useful or valuable to customers. Benefits are the advantages or reasons customers are willing to buy a product or service. In order to market your product effectively, you need to be able to clearly articulate its features and benefits. Customers need to know what they're getting when they purchase your product, and how it will improve their lives.

Sales Development
What are some tips for Product Feature Descriptions?

Be clear and concise

Your product feature descriptions should be clear and to the point. You want your customers to be able to understand what your product does and how it can benefit them without having to wade through a lot of confusing or unnecessary information.

Use active language

When writing your product feature descriptions, use active language rather than passive. For example, “Our software enables you to save time” is more effective than “Our software can save you time.”

Highlight the benefits

While it’s important to be clear about what your product does, it’s even more important to highlight the benefits of using it. What problem does it solve for your customer? How will it make their life easier or better? Make sure these benefits are front and center in your product feature descriptions.

Use images and videos

A picture is worth a thousand words, so don’t be afraid to use images or videos in your product feature descriptions. This can be a great way to illustrate what your product does and how it can benefit customers.

What are the different types of Product Features?

There are four main types of product features:

1. Functional features – these are the basic functions of your product or service. For example, a car's functional features would include things like its engine size, fuel economy, and safety features.

2. Physical features – these are the physical characteristics of your product. For example, the physical features of a shirt would include its color, fabric, and cut.

3. Emotional features – these are the features that appeal to customers' emotions. For example, an emotional feature of a vacation package might be the relaxation and stress-free environment it offers.

4. Social features – these are the features that appeal to customers' need for social interaction and connection. For example, a social feature of a dating website might be its ability to help users find potential matches in their area.

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Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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