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What is a Closed Won Ratio?

The closed-won ratio is a metric that measures the number of sales opportunities that have been successfully converted into customers, divided by the total number of sales opportunities. In other words, it's a way to track how effective your sales team is at closing deals. A high closed-won ratio is a good sign that your sales team is efficient and effective. It can also be an indicator of a strong product or service offering. On the other hand, a low closed-won ratio could mean that your sales process needs some improvement.

Sales Development
What are the benefits of tracking Closed Won Ratio?

The benefits of tracking your Closed Won Ratio are many and varied, but here are just a few:

1. You can see how effective your sales team is at closing deals.

2. You can identify which products or services are selling well.

3. You can find out what your win rate is for each type of deal.

4. You can work out your average deal size.

5. You can use your Closed Won Ratio to set targets for your sales team.

6. You can monitor your progress over time and see if you are improving or not.

7. It's a great metric to track if you want to improve your sales performance.

8. It can help you identify areas where you need to improve your sales process.

9. It's a good metric to use when benchmarking your sales performance against other companies.

10. Tracking your Closed Won Ratio is a great way to motivate your sales team and keep them focused on winning deals.

What are the different types of Closed Won Ratios?

1. The salesperson's personal closed won ratio

2. The sales team's closed won ratio

3. The company's closed won ratio

4. The industry average closed won ratio

5. The salesperson's sales pipeline ratio

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Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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