CRM Analytics

CRM analytics is the process of analyzing data from your customer relationship management (CRM) system to help you make better business decisions. The goal of CRM analytics is to give you a deep understanding of your customers so you can improve your relationships with them. There are many different ways to do CRM analytics, but one common approach is to use data mining techniques to find patterns in customer behavior. This can help you identify things like which customers are most likely to churn, what kind of offers they’re likely to respond to, and what their lifetime value is.