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What is Middle Of The Funnel (MOFU)?

Middle of the funnel (MOFU) is the stage in the marketing and sales process where prospects are starting to become aware of their problem or need and are actively researching solutions. At this point, they have already moved from the top of the funnel (TOFU), where they were first becoming aware of their problem, to the middle of the funnel (MOFU), where they are actively researching solutions. The content you create at this stage should be designed to help them learn more about their problem and the possible solutions, so that they can make an informed decision about which solution is right for them.

Sales Development
What are some tips for the Middle Of The Funnel (MOFU)?

1. Keep the content relevant to your buyer persona and their journey.

2. Write copy that speaks to the pain points and needs of your persona.

3. Use compelling calls-to-action (CTAs) to encourage your persona to take action.

4. Create valuable content offers, such as ebooks, guides, and webinars, to move your persona further down the funnel.

5. Use lead nurturing tactics, such as email marketing and retargeting ads, to keep your persona engaged.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

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