Sales Process

A sales process is a set of repeatable steps that a salesperson follows to take a prospective buyer from initial contact to closed sale. The exact steps will vary depending on the product or service being sold, the industry, and the company, but there are some common elements that are typically included in most sales processes. Depending on the complexity of the sale, a sales process can range from a simple two-step process (like when you buy something online) to a more complex multi-step process (like when you’re buying a car).