Email Marketing

Response categorization is a method of organizing and categorizing responses by response type in order to more effectively optimize email campaigns. Within SalesHive responses are automatically categorized using our internal AI categorization engine.

Email throttling is a technique of slowly increasing email volume over the course of a time period. It is important to make the volume look as natural as possible. For example, it is unnatural for someone to buy a new domain and start sending thousands of emails per day. It's more natural for someone to buy a new domain and start to increase emailing more as their business picks up. Email throttling is an important technique to making sure outbound emails are hitting the inbox when warming a new domain or IP address.

A spam keyword is a word or phrase spam filters look for when deciding to send an email to the inbox or the spam box. Keywords such as "Viagra," have been so heavily used in email spamming that if you send an email with that word in it, spam filters will likely send that email automatically to spam. However, a company with a perfect email domain rep and perfect IP rep will be able to hit an inbox no matter what. You can check out a list of our internal spam keywords here.

A/B testing is an optimization process of using two or more variations of copy and/or images to compare the results. This process helps to identify which version creates the best results. Sometimes this is called "split" or "bucket" testing. An example of A/B testing is sending identical emails to a contact list which has been split into two smaller lists, but with different subject lines for each group. This A/B test would help identify which subject line resonates better with an audience. The results are compared by seeing which subject line had better open rates.

Email validation is the process of attempting to identify the accuracy of an email account, if it truly exists, and is deliverable. This process is far from perfect as many domains are set up as catch-all domains, in which no matter what email you try to validate, it will show up as a catch-all email domain. There are four different response codes for email validation. 1. The email is valid. 2. The email is a part of a catch all domain. 3. The result is intermittent, usually the result of a timeout. 4. The email is invalid. Email validation works by pinging the email server to see how it responds. Basically, it gets as close to sending an email as possible without actually sending an email. It is important to use email validation on a regular basis because emails routinely become invalid due to changes in employment status.

Sender policy framework (SPF) was the first method created for email authentication, and is the minimum requirement needed to set up a new email domain within a domain name system (DNS) record. SPF can also be combined with the two other email authentication techniques, DMARC and DKIM to maximize email authentication and security.