Soft selling is a marketing and sales technique that is focused on building relationships with potential customers, rather than pressuring them to make a purchase. It is a more low-key…

Sales stages are the different levels that a salesperson goes through when trying to close a deal. There are typically four or five sales stages, and each stage requires its…

The first stage in the marketing funnel is known as the “top of the funnel” or TOFU. This is where customers are first introduced to your brand and begin to…

The VP of Marketing is responsible for developing and implementing marketing strategies to promote a company’s products or services. They work closely with other members of the executive team to…

The VP of Product Marketing is responsible for planning and executing the marketing strategy for a company’s products. This includes product positioning, pricing, go-to-market plans, messaging, and market research. They…

The VP of Sales is responsible for leading and managing a company’s sales team. They work to create and execute strategies that will increase sales and grow the business. The…