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9 articles in Advertising · Clear

Advertising

Google AdWords and Email: A B2B Power Combo

Google AdWords and email are a deadly effective combo for B2B teams dealing with long sales cycles and expensive clicks. In 2025, the average Google Ads CPC is about...

March 18, 2025· Brendan Burnett
Advertising

B2B Advertising: Paid Strategies for Lead Growth

B2B advertising is the paid promotion of products and services from one business to other businesses across channels like LinkedIn, Google Search, programmatic displ...

March 18, 2025· Brendan Burnett
Advertising

Google AdWords: Best Platforms for B2B Ads

The best B2B ad platforms are Google Ads for high-intent, bottom-funnel search demand and LinkedIn Ads for precise, top-of-funnel targeting by job title and company,...

March 17, 2025· Brendan Burnett
Advertising

Ecommerce PPC Services: A B2B Playbook

B2B ecommerce is exploding, valued at over $32T in 2025 and growing at 14.5% annually, and paid search is now the single largest driver of online sales, accounting f...

July 30, 2024· Brendan Burnett
Advertising

What a B2B Pay-Per-Click Agency Actually Delivers

A B2B pay-per-click agency delivers a full paid-acquisition system, keyword and audience targeting, ad creative, landing page and conversion-rate optimization, conve...

July 30, 2024· Brendan Burnett
Advertising

Top Paid Search Services for B2B Lead Generation

The top paid search services for B2B lead generation are Google Ads, Microsoft Advertising (Bing), LinkedIn Ads, and Meta Ads, each suited to a different funnel stag...

July 30, 2024· Brendan Burnett
Advertising

Google Ads Services: A B2B Guide to Expert PPC Management That Books Meetings

Google Ads services encompass the strategy, setup, and ongoing management of pay-per-click (PPC) campaigns that put your business in front of high-intent searchers a...

July 30, 2024· Brendan Burnett
Advertising

Best Google Ads Agencies for B2B Companies

The best Google Ads agencies for B2B companies are specialists like Directive, KlientBoost, Single Grain, Obility, and JumpFly that connect ad spend to qualified pip...

July 18, 2024· Brendan Burnett
Advertising

Top PPC Managed Services to Boost Your ROI

PPC managed services are outsourced pay-per-click programs in which an agency runs strategy, keyword research, bidding, ad creative, and ongoing optimization across...

July 18, 2024· Brendan Burnett

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