The B2B sales glossary
The language of outbound, defined.
Clear, practical definitions of the cold calling, email outreach, lead generation, and sales development terms that actually move pipeline. Written by the team that runs outbound every day.
438 terms and growing · 6 categories · Updated continuously
438
Terms defined
6
Categories
129K+
Meetings behind the advice
10 yrs
Running outbound
Email Cadence
Email cadence is the planned sequence, timing, and content of outbound emails sent to a prospect over days or weeks. In B2B sales development, a...Email Cadences
Email cadences are structured sequences of outbound sales emails (often combined with calls and social touches) used by SDRs and BDRs to contact...Email Client
An email client is the software or application sales teams use to send, receive, organize, and track email communications with prospects and...Email Copy
Email copy is the written text of an email, including the subject line, body, and call-to-action. In B2B sales development, email copy is the wording...Email Customization
Email customization is the practice of tailoring an email's content to the individual recipient instead of sending one generic message. In B2B sales...Email Deliverability
Email deliverability is the ability of your B2B sales emails, especially cold outreach and automated sequences, to consistently land in a prospect’s...Email Inbox
An email inbox is the folder where incoming email messages arrive and are read, organized, and managed, and from which replies are sent. In B2B sales...Email Marketing Agency
An email marketing agency is a specialized partner that plans, executes, and optimizes email campaigns to generate and nurture B2B leads. In sales...Email Marketing Services
Email marketing services are the tools and managed programs that design, send, and optimize email campaigns to a target audience. In B2B sales...Email Newsletter
An email newsletter is a recurring, permission-based email sent to a targeted list of B2B prospects and customers to share insights, updates, and...Email Platform
An email platform is the software infrastructure B2B sales teams use to send, track, and optimize outbound and nurturing emails at scale. It...Email Sequence
An email sequence is a pre-planned series of sales emails sent automatically to a specific prospect or segment over a defined period, usually as part...Email Signature
An email signature is the block of text, images, and links automatically appended to the end of every outbound email, typically including the...Email Template
An email template is a reusable, pre-written email structure that can be sent repeatedly and personalized for each recipient. In B2B sales...Email Throttling
Email throttling is the practice of intentionally controlling the volume and pace of outbound emails sent from a domain, mailbox, or IP to avoid...Email Validation
Email validation is the process of programmatically checking B2B email addresses for syntax, domain, and mailbox integrity before and during outbound...Employee Count
Employee Count is a core firmographic data point that indicates how many people work at a company, typically expressed as an exact number or in...Enrichment
Enrichment is the process of filling in and updating missing or incomplete records by pulling additional details from third-party data sources. In...Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) is an integrated software system that centralizes core business processes such as finance, inventory, supply...Event Marketing
Event marketing is the use of in-person, virtual, and hybrid events to engage an audience and build relationships. In B2B sales development, it uses...Exit Intent Popup
An exit intent popup is an on-site message that appears when a visitor’s behavior suggests they’re about to leave your website, such as moving the...Field Sales Rep
A Field Sales Rep (also called an outside sales rep) is a B2B salesperson who develops and closes business primarily through in-person interactions...FinServ
FinServ is shorthand for the financial services industry, banks, credit unions, insurers, wealth and asset managers, capital markets, payments...FinTech
FinTech (financial technology) refers to technology-driven companies and platforms that deliver financial services such as payments, lending,...Firmographics
Firmographics are company-level attributes, such as industry, employee count, revenue, geography, and growth stage, used to segment and prioritize...Follow Up Email
A follow up email is a message sent after an earlier email, meeting, or interaction to continue the conversation or prompt a response. In B2B sales...Fractional CMO
A Fractional CMO is a senior marketing leader who works with a B2B company on a part-time or contract basis to own go-to-market, pipeline, and...Fractional CRO
A Fractional CRO (Chief Revenue Officer) is a senior revenue leader who works with a B2B company on a part-time or contract basis to design and...Full-Time Cold Caller
A full-time cold caller is a dedicated sales development professional whose primary responsibility is to make outbound calls to new, uncontacted B2B...Funnel
A funnel is a model of the stages people move through from first awareness to a final action, like a purchase. In B2B sales development, a funnel...Gatekeeper
A gatekeeper is the person or system that screens and controls access to a decision-maker, such as an executive assistant, receptionist, office...Gross Margin
Gross margin is the percentage of revenue left after subtracting the direct costs of delivering your product or service (COGS). In B2B sales...Growth Hacking
Growth hacking is a data-driven, experiment-heavy approach to finding fast, low-cost ways to grow. In B2B sales development, it applies that approach...Guerilla Marketing
Guerilla marketing is the use of unconventional, creative, low-cost tactics to grab attention and make a memorable impression, often in unexpected...Hand Raising
Hand raising is when a prospect clearly signals sales-ready interest, such as filling out a demo form, replying positively to outreach, or booking...Hard Bounce
A hard bounce is an email that is permanently rejected because the address is invalid, does not exist, or is blocked. In B2B sales development, hard...Hard Sell
A hard sell is a high-pressure, highly directive sales approach that pushes a buyer toward an immediate decision, often using urgency, repeated...Hat Trick
A hat trick is achieving three notable successes in quick succession, a term borrowed from sports where it means scoring three goals in a single...Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a data-backed description of the organizations that are most likely to buy from you, stay with you, and generate...IMAP
IMAP (Internet Message Access Protocol) is a standard email protocol that lets B2B sales teams access and manage the same mailbox from multiple...Definitions are step one. We run this playbook for clients every single day.
About this glossary
A working reference, not a textbook
The short version is on the surface. Open any question to go deeper.
It is a practical reference for the language of B2B outbound sales. Every entry explains a cold calling, email outreach, lead generation, or sales development term in plain English, with the context and best practices that actually matter when you run campaigns.
They come from the SalesHive team, the same strategists and SDRs who run outbound campaigns for thousands of clients every day. The goal is working knowledge you can apply, not textbook theory.
Search by name at the top of the page, jump straight to a letter with the A to Z rail, or filter by category. Each term links to a full entry with real benchmarks, best practices, expert tips, common challenges, and FAQs.
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